Back-to-school shopping doesn’t have to mean mass-produced gear. We’ve rounded up five sweet finds from small businesses — from personalized backpacks to embroidered pouches — that add charm, durability, and a personal touch to the school year. These products make everyday routines easier for moms and more exciting for kids, while also supporting families who put heart into what they create.

Back-to-school shopping doesn’t have to drain your wallet. This season, some of the most popular backpacks and lunch boxes are on major sale — from the leak-proof Bentgo lunch box to the durable L.L.Bean Super Deluxe Bookpack. We’ve rounded up five of the best deals moms are raving about, so you can save big while still sending your kids to school with gear that lasts.